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HomeJewellery InsuranceEngagement Ring InsuranceThe best places to buy an engagement ring

The best places to buy an engagement ring


Getting engaged is such an exciting milestone! But where’s the best place to find the perfect engagement ring? Do you want to browse lots of jewellery shops, all in one go? Or do you want to choose a ring from the comfort of your own home?

Let’s explore some of the different places to shop for engagement rings and explain what makes each one special.

Hatton Garden: London’s iconic jewellery hub

If you’re anywhere near London, you’ve probably heard of Hatton Garden – it’s the place for engagement rings. This historic jewellery district has been the heart of the UK’s diamond trade for centuries, and it’s still the go-to spot for couples on the hunt for something special.

Hatton Garden is packed with jewellers, from small, family-run businesses to big-name brands. There are over 70 shops and hundreds of skilled craftspeople in the area, so whatever your style or budget, you’ll find something that fits.

What’s great about Hatton Garden is the personal touch. You can sit down with jewellers and talk about what you're looking for – whether that's a classic solitaire ring or a bespoke design. And because there's so much competition, prices are often very reasonable.

Just do some homework before you go, as the sheer number of options can be overwhelming if you're unprepared!

The Jewellery Quarter: Birmingham’s hidden gem

Birmingham's Jewellery Quarter is another fantastic option if you're up north. It's like Hatton Garden's slightly less chaotic cousin – steeped in history but with a more laid-back vibe.

This area has been a hub for jewellery-making for over 200 years, and it’s still home to some of the UK’s most talented craftsmen and women. Many jewellers in the Jewellery Quarter create and make their rings on-site, so you can work directly with them and design your engagement ring. Whether you want a vintage-inspired piece or something ultra-modern, you can discuss what you want and work with them to create something special and unique.

The Jewellery Quarter is also known for its value. Because many shops are independent or family-run, you can often find high-quality rings at prices that typically beat the high street.

Online jewellers: Convenient and cost-effective

Shopping for an engagement ring online can feel a bit daunting – after all, you can't exactly pop the ring on your finger through a screen! But online jewellers have come a long way, and they're now an excellent option for anyone who values convenience and competitive pricing.

Many online jewellers offer a vast range of designs, from a simple stone set in a band to something more intricate. The best part? Because they don’t have the overheads of a physical shop, online jewellers can often offer more attractive prices.

So, if you’re looking to stretch your budget and get more sparkle for your money, shopping online might be the way to go.

Many online jewellers also offer customisation options so you can design a perfect ring for you/your partner. And while you can only see the ring in person after you buy, most reputable sites provide super-detailed images and videos, so you have a very good idea of what you're getting.

Just make sure to check reviews and certifications to ensure you’re buying from a trusted seller.

Your local high street jeweller: Reliable and familiar

For many people, the first place they think of for an engagement ring is their local high street jeweller – and for good reason! There are plenty of well-known jewellery shops and independents that offer a reliable, no-fuss shopping experience.

High street jewellers are great if you want to see and try on a variety of rings in person. You can compare different styles, get a feel for what looks good on your finger, and walk away with a ring the same day. Many high-street stores also offer financing options, making budgeting easier.

While they may not always have the same level of customisation as a bespoke jeweller, some high street shops let you pick your diamond and setting separately, so you can still create something more personal.

Just remember that prices might be slightly higher than in places like Hatton Garden or the Jewellery Quarter, as many high street jewellers source their stock from suppliers rather than making it themselves.

Buying at auction

Buying an engagement ring at auction is also an option. Firstly, auctions can provide access to rare and vintage pieces, including rings with historical significance or unique designs that aren’t available on the high street. These one-of-a-kind items often carry a sense of charm and exclusivity.

Secondly, auctions can be more cost-effective, as you may secure high-quality rings, including those with diamonds or other precious gemstones, at prices below retail value. This is particularly appealing if you’re looking for a standout piece within a budget.

Lastly, the experience itself is exciting and memorable, adding an extra story to your ring. However, do your research and set a clear budget to avoid overbidding. You can read our blog: Buying an engagement ring at auction for more information.

Bespoke rings: Where to go for something truly unique

If you’re after a ring that’s unique, going bespoke is the way to go. Both Hatton Garden and the Jewellery Quarter are fantastic places to work with independent artisans who can bring your dream ring to life.

When you choose a bespoke ring, you get to be part of the creative process. From selecting the perfect diamond to deciding on the metal and adding personal touches like engravings, it’s all about making a piece that’s totally yours.

Online jewellers are also getting in on the bespoke game. Many now offer virtual consultations where you can discuss your ideas with a designer and create a custom ring from the comfort of your home. While it's different from sitting down with a jeweller in person, it's a great option if you need more time or live far from a jewellery district.

Which is the right option for you?

So, which option should you choose? It all depends on what's most important to you. Hatton Garden or the Jewellery Quarter are hard to beat if you want the personal touch and access to skilled craftspeople. For convenience and great deals, online jewellers are a fantastic choice. For that something a bit different and with a history, buying at auction may be right for you. And if you value reliability and the ability to try before you buy, your local high street jeweller is a solid option.

The key is to take your time, do your research, and trust your instincts. An engagement ring is more than just a piece of jewellery – it symbolises your love and commitment.

Finally, once you have chosen your ring, jewellery insurance will give you the peace of mind of knowing that it is protected should anything unexpected happen to it. You can quickly get an online engagement ring insurance quote or call us on 0208 0033 190 for a no-obligation chat, we'd be pleased to help!

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